Überlegungen zu wissen Werbesicherheit
Überlegungen zu wissen Werbesicherheit
Blog Article
Programmatic ad buying takes place when consumers click on a publisher’s website, and the publisher puts the ad impression up for auction through header bidding and one or more SSPs. Then, the DSP bids on behalf of the advertiser for that impression based on campaign’s strategies, budget, creative sizes, and other factors.
To familiarize yourself with the different platform types, let’s take a look at some of the major players in each category.
Data Providers: Data Providers grant access to information that will ensure the ad is a success, including demographic audience data, topical relevance data, geographical data, and more.
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Programmatic advertising is everywhere, from the podcasts you listen to daily to the videos you watch on YouTube. These ads also show up when you’re browsing social media sites, websites, magazines, and newspapers.
It saves you time: RTB can save you valuable time when it comes to your ad campaigns. The process is automated, more info so once you’ve Serie your parameters, you let it work for you.
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Once a user’s interest is peaked, you have the ability to remarket to them on other platforms based on their interaction or engagement with that initial ad.
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3When a winning bid is determined, the ad is served to the Endbenutzer. The entire process takes 200 milliseconds.
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Understanding the key differences between SSPs, DSPs, and ad exchanges is crucial for navigating the programmatic landscape.
Ad exchanges. This is how SSPs flow their ad inventory to DSPs. DSPs connect to an ad exchanger, where ad prices fluctuate based on the competitiveness of that inventory. Think of the ad exchange as the neutral ground where transactions between SSPs and DSPs occur.
Your DSP determines that the impression fits your parameters, so it places a bid rein the exchange. If your offer meets the floor price, you win the auction, and your ad appears to the user. If not, the bid continues to the next buyer on the server.